“Anything Can Happen. Anyone Can Help.” is an ongoing Public Safety campaign that focuses on empowering people.
PROJECT SCOPE: Art Direction & Branding, Image Curation, Print and Digital Promotional Materials
TOOLS I USED: InDesign, Illustrator, Photoshop
OBJECTIVE: We were approached by our Public Safety team to create an integrated brand campaign around the concept of “Anything can happen. Anyone can help.” The purpose of this initiative is to drive awareness to the importance of being prepared to help manage and treat a wide range of potentially life-threatening conditions before EMS arrives on scene. The Anything Can Happen campaign shifts the focus from what our products can do, to what YOU can do as a lay rescuer.
Our team objective was to keep the spirit of the proposed campaign while elevating and aligning it to the ZOLL brand. I created and executed the campaign look and feel across digital, print, and tradeshow materials.
Campaign Collaboration
When the creative team began to work on this project, the marketers shared previously existing materials created by an outside agency. While the concept and messaging of the Anything Can Happen campaign was powerful, the visuals needed a stronger direction.
As previously stated, our team’s goal was to keep the integrity of the original designs, while elevating and aligning it to the ZOLL brand. We also used this opportunity to collaborate and nurture a stronger relationship with our marketing team in the hopes they would see us as their first partner in future marketing concepts and strategy.
I was personally responsible for the email marketing design, print advertisements, tradeshow materials, and digital assets such as ZOOM backgrounds, social, and banner ads.
To the right is the campaign’s messaging hierarchy, and below are the original designs presented to us. Everything from this point onward are the final deliverables created for the campaign.
